If 2006 was all about Web 2.0 and the resurgence of the dot-com boom, 2007 should represent the payoff, with many of the 2006 start-ups going-to-market. Certainly, many of these products will focus on chasing online digital media revenue. So the question for the day is, who chases best?

The deck chairs are being reshuffled at Big Media firms in anticipation of catching the next big surfing wave. Can they find a way to market their intellectual property online? Will YouTube (Google) happen upon a profitable model and avoid legal land mines? How about iTunes? Will Apple drive more than token revenue from it’s online store?

Yes. Sort of. Marginally.

The winners should be the Viacoms of the world, with Comcast and AOL quietly doing well for themselves. The attention of the online world will disproportionately fall on Google, as YouTube’s advertising and distributions deals overshadow Microsoft’s new OS and Office releases (which will be far more profitable). It’ll be sexy to write articles about Google surpassing $1 billion a year in revenue through digital media related advertising.

It’s a safe bet, however, that smaller players will emerge and find revenue models without the scale of Google, but with better margins. I think Brightcove fits this bill to a tee, with a sound business model and proven leadership. A wildcard will be Apple’s release of iTV (which is sure to be renamed before going to market). Apple’s a great consumer product company, and they can leverage the iTunes/iPod phenomenon to gain entry to the living room. If iTV hits the proper price-point, it can take off in a big way.

Another huge wildcard for 2007 will be content. Prosumer generated digital media has the chance to come close to professional production values, with a much, much lower cost per production. You can almost be sure a handful of prosumer products will emerge in 2007 as ‘hit properties’ in a way that dwarfs lonelygirl15 and even, gasp, Coke and Mentos. Now that’s worth getting excited about.