We all create for one another. And our creations assume a life of their own.

Wired 15.02: A Second Life for MTV

January 29th, 2007
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google, metaverse, MTV, second life,, virtual world
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Wired Magazine has a nice feature on MTV’s efforts to regain relevance in the minds of their fickle target audience (Wired 15.02: A Second Life for MTV). The concept would be stunning, if it wasn’t already old hat: create a free virtual world where your fans can congregate and be served content, then offer premium […]

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Who wants their MTV?

November 29th, 2006
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microsoft, MTV, music, youtube, zune
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I want my . . . YouTube? Well, that’s been the clarion call of video on the Web, much to MTV’s chagrin, I’m sure. MTV has been quite good about jumping on the Web video bandwagon, but surprisingly poor at translating their natural appeal to the core Web video consumer demographic. What gives? Doesn’t every […]

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